Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach

RAIRO-Oper. Res., Forthcoming article
Received: 06 November 2017 / Revised: 29 May 2018 / Accepted: 25 November 2018
DOI: https://doi.org/10.1051/ro/2018109