RAIRO - Operations Research

The cost bearing mechanism for advertising in a capital-constrained supply chain

Hongping Li, Han Zheng, Yang Xu and Wen Song

RAIRO-Oper. Res., 58 4 (2024) 3019-3048

Published online: 01 August 2024

DOI: 10.1051/ro/2024105

Hongping Li

Han Zheng

Yang Xu

Wen Song

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