RAIRO - Operations Research

Strategic introduction of private brand in the online retail platform

Zongsheng Huang, Wei Zhang and Bin Liu

RAIRO-Oper. Res., 57 3 (2023) 1377-1396

Published online: 21 June 2023

DOI: 10.1051/ro/2023080

Zongsheng Huang

Wei Zhang

Bin Liu

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