RAIRO - Operations Research

Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns

Xianjin Du, Shan Jiang, Shaokun Tao and Shulei Wang

RAIRO-Oper. Res., 58 1 (2024) 1-18

Published online: 09 January 2024

DOI: 10.1051/ro/2023179

Xianjin Du

Shan Jiang

Shaokun Tao

Shulei Wang

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