RAIRO - Operations Research

Online reviews and spillover effects in the dual-channel supply chain: a choice strategy of sales format

Tian-Hui You, Chun-Yi Liu and Bing-Bing Cao

RAIRO-Oper. Res., 58 4 (2024) 3263-3289

Published online: 08 August 2024

DOI: 10.1051/ro/2024122

Tian-Hui You

Chun-Yi Liu

Bing-Bing Cao

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