Dynamic cooperative advertising strategy in OAO supply chain with customer return
RAIRO-Oper. Res., 54 5 (2020) 1537-1553
Published online: 2020-07-23
Articles citing this article
The Citing articles tool gives a list of articles citing the current article.
The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).
Cited article:
This article has been cited by the following article(s):
Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
Xianjin Du, Shan Jiang, Shaokun Tao and Shulei WangRAIRO - Operations Research 58 (1) 1 (2024)
https://doi.org/10.1051/ro/2023179
Coordinating a platform supply chain with reference promotion effect and Big Data marketing
Zhihui Wu and Hong LangRAIRO - Operations Research 58 (2) 1333 (2024)
https://doi.org/10.1051/ro/2024035
Pricing and advertising in dual-channel supply chains: real applications for coffee processing and distribution companies
Dariush Mohamadi and Milad MohammadiInternational Journal of Management Science and Engineering Management 19 (1) 56 (2024)
https://doi.org/10.1080/17509653.2022.2157902
Online retail platform cooperative promotion strategies with manufacturer competition
Zongsheng Huang and Xuechun YanJournal of Industrial and Management Optimization (2024)
https://doi.org/10.3934/jimo.2024067
Strategic analysis of vertical integration in cross-border e-commerce logistics service supply chains
Longxue Hua and Yingliang WuTransportation Research Part E: Logistics and Transportation Review 188 103626 (2024)
https://doi.org/10.1016/j.tre.2024.103626
Internal incentives for carbon emission reduction in a capital-constrained supply chain: A financial perspective
Xiaohui Huang, Juan He, Zhengbo Li and Donato MoreaPLOS ONE 18 (7) e0287823 (2023)
https://doi.org/10.1371/journal.pone.0287823
Optimal channel selection of remanufacturing firms with considering asymmetric information in platform economy
Kaiying Cao, Yunyi Su, Yuqiu Xu and Jia WangRAIRO - Operations Research 56 (3) 1259 (2022)
https://doi.org/10.1051/ro/2022041
Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain
Jafar Chaab and Ozgun Caliskan DemiragRAIRO - Operations Research 56 (4) 2557 (2022)
https://doi.org/10.1051/ro/2022120
Optimal operational policies of a dual-channel supply chain considering return service
Qiang Wang, Jie Wu and Nenggui ZhaoMathematics and Computers in Simulation 199 414 (2022)
https://doi.org/10.1016/j.matcom.2022.04.009
Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers
Zongsheng Huang and Peijie BaiJournal of Retailing and Consumer Services 60 102441 (2021)
https://doi.org/10.1016/j.jretconser.2021.102441