Articles citing this article

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Cited article:

Channel Competition and Community Leader Selection in Community Group Buying

Lei Yu, Dexia He, Manyu Li and Peng Huang
Electronic Commerce Research 26 (3) 2803 (2026)
https://doi.org/10.1007/s10660-026-10102-x

Optimal marketing channel and strategy in social commerce

Xu Chen, Yingliang Wu and Rujie Zhong
RAIRO - Operations Research 56 (3) 1203 (2022)
https://doi.org/10.1051/ro/2022053