Cross-brand and cross-channel advertising strategies in a dual-channel supply chain
RAIRO-Oper. Res., 54 6 (2020) 1631-1656
Published online: 2020-09-16
Articles citing this article
The Citing articles tool gives a list of articles citing the current article.
The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).
Cited article:
This article has been cited by the following article(s):
Advertising and pricing of online direct selling considering network externalities
Liang Shen, Runjie Fan, Yuyan Wang, Hua Li and Rongyun TangIndustrial Management & Data Systems 123 (11) 2751 (2023)
https://doi.org/10.1108/IMDS-04-2021-0247
Pricing strategy and coordination mechanism of dual-channel supply chain based on reference quality effect
Lizhao Yan, Xiulian Li, Kok Lay Teo, Fei Xu and Jian LiuRAIRO - Operations Research 56 (4) 2701 (2022)
https://doi.org/10.1051/ro/2022126
Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns
Liang Shen, Fei Lin, Yuyan Wang, Xin Su, Hua Li and Rui ZhouMathematics 10 (13) 2359 (2022)
https://doi.org/10.3390/math10132359