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Cited article:

Advertising and pricing of online direct selling considering network externalities

Liang Shen, Runjie Fan, Yuyan Wang, Hua Li and Rongyun Tang
Industrial Management & Data Systems 123 (11) 2751 (2023)
https://doi.org/10.1108/IMDS-04-2021-0247

Pricing strategy and coordination mechanism of dual-channel supply chain based on reference quality effect

Lizhao Yan, Xiulian Li, Kok Lay Teo, Fei Xu and Jian Liu
RAIRO - Operations Research 56 (4) 2701 (2022)
https://doi.org/10.1051/ro/2022126

Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns

Liang Shen, Fei Lin, Yuyan Wang, et al.
Mathematics 10 (13) 2359 (2022)
https://doi.org/10.3390/math10132359