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Cited article:

Advertising and pricing of online direct selling considering network externalities

Liang Shen, Runjie Fan, Yuyan Wang, Hua Li and Rongyun Tang
Industrial Management & Data Systems 123 (11) 2751 (2023)

Pricing strategy and coordination mechanism of dual-channel supply chain based on reference quality effect

Lizhao Yan, Xiulian Li, Kok Lay Teo, Fei Xu and Jian Liu
RAIRO - Operations Research 56 (4) 2701 (2022)

Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns

Liang Shen, Fei Lin, Yuyan Wang, et al.
Mathematics 10 (13) 2359 (2022)