Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approachRazieh Shoeleh, Mehdi Seifbarghy and Davar PishvaRAIRO-Oper. Res., 53 5 (2019) 1937-1965DOI: https://doi.org/10.1051/ro/2018109
