RAIRO - Operations Research

A dynamic advertising model with reference price effect

Qiao Zhang, Jianxiong Zhang and Wansheng Tang

RAIRO-Oper. Res., 49 4 (2015) 669-688

Published online: 27 March 2015

DOI: 10.1051/ro/2014063

Qiao Zhang

Jianxiong Zhang

Wansheng Tang

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