RAIRO - Operations Research

Channel coordination through quality improvement with brand halo effect

Qingyun Xu, Bing Xu and Yi He

RAIRO-Oper. Res., 53 4 (2019) 1407-1425

Published online: 10 September 2019

DOI: 10.1051/ro/2018039

Qingyun Xu

Bing Xu

Yi He

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