RAIRO - Operations Research

Reserve price of risk-averse search engine in keyword auctions with advertisers’ endogenous investment

Qin Yang, Xianpei Hong, Zongjun Wang and Huaige Zhang

RAIRO-Oper. Res., 55 1 (2021) 231-245

Published online: 12 March 2021

DOI: 10.1051/ro/2019103

Qin Yang

Xianpei Hong

Zongjun Wang

Huaige Zhang

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