RAIRO - Operations Research

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The interaction between introduction strategy and commission format in live-streaming e-commerce

Qi Kou and Yuyan Liao

RAIRO-Oper. Res., 59 4 (2025) 1981-2002

Published online: 29 July 2025

DOI: 10.1051/ro/2025068

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Qi Kou

Yuyan Liao

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