RAIRO - Operations Research

Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price

Lihao Lu, Jianxiong Zhang and Wansheng Tang

RAIRO-Oper. Res., 51 1 (2017) 227-252

Published online: 31 January 2017

DOI: 10.1051/ro/2016019

Lihao Lu

Jianxiong Zhang

Wansheng Tang

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