RAIRO - Operations Research

Supply chain partners' decisions with heterogeneous marketing efforts considering consumer's perception of quality

Xiao Fu, Shuchun Liu and Guanghua Han

RAIRO-Oper. Res., 55 5 (2021) 3227-3243

Published online: 03 November 2021

DOI: 10.1051/ro/2021126

Xiao Fu

Shuchun Liu

Guanghua Han

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