RAIRO - Operations Research

Pricing strategy and coordination mechanism of dual-channel supply chain based on reference quality effect

Lizhao Yan, Xiulian Li, Kok Lay Teo, Fei Xu and Jian Liu

RAIRO-Oper. Res., 56 4 (2022) 2701-2720

Published online: 18 August 2022

DOI: 10.1051/ro/2022126

Lizhao Yan

Xiulian Li

Kok Lay Teo

Fei Xu

Jian Liu

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