RAIRO - Operations Research

Measuring sales resilience value: a new approach on discount pricing strategy to develop the sales promotion program

Ali Abdollahi, Bakhtiar Ostadi, Ehsan Nikbakhsh and Ali Husseinzadeh Kashan

RAIRO-Oper. Res., 58 2 (2024) 1045-1057

Published online: 12 March 2024

DOI: 10.1051/ro/2024011

Ali Abdollahi

Bakhtiar Ostadi

Ehsan Nikbakhsh

Ali Husseinzadeh Kashan

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