RAIRO - Operations Research

Research on the influence of Spillover effect on dual-channel supply chain under the background of live-streaming marketing

Jiangang Liu, Lanlan Zhou and Yuxuan Shen

RAIRO-Oper. Res., 58 6 (2024) 4769-4790

Published online: 05 November 2024

DOI: 10.1051/ro/2024179

Jiangang Liu

Lanlan Zhou

Yuxuan Shen

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