RAIRO - Operations Research

Cross-brand and cross-channel advertising strategies in a dual-channel supply chain

Liwen Liu, Lingli Wu and Xianpei Hong

RAIRO-Oper. Res., 54 6 (2020) 1631-1656

Published online: 16 September 2020

DOI: 10.1051/ro/2018091

Liwen Liu

Lingli Wu

Xianpei Hong

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