RAIRO - Operations Research

Optimal marketing channel and strategy in social commerce

Xu Chen, Yingliang Wu and Rujie Zhong

RAIRO-Oper. Res., 56 3 (2022) 1203-1221

Published online: 17 May 2022

DOI: 10.1051/ro/2022053

Xu Chen

Yingliang Wu

Rujie Zhong

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