RAIRO - Operations Research

Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike

Jun Wang, Yu Li, Wenwen Jiang, Yufang Wang and Shuhua Zhang

RAIRO-Oper. Res., 56 5 (2022) 3545-3560

Published online: 19 October 2022

DOI: 10.1051/ro/2022166

Jun Wang

Yu Li

Wenwen Jiang

Yufang Wang

Shuhua Zhang

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