RAIRO - Operations Research

Optimal pricing strategy for new products considering reference price effect in advance selling

Wen Zhang, Yan Zhang, Xujin Pu and Zhenzhen Wang

RAIRO-Oper. Res., 57 4 (2023) 2045-2066

Published online: 01 August 2023

DOI: 10.1051/ro/2023102

Wen Zhang

Yan Zhang

Xujin Pu

Zhenzhen Wang

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