Volume 51, Number 4, October-December 2017
|Page(s)||1269 - 1287|
|Published online||27 November 2017|
Pricing decisions in dual-channel supply chain with one manufacturer and multiple retailers: A game-theoretic approach
Received: 17 February 2016
Accepted: 22 December 2016
In this study, to price a product that can be simultaneously sold in the e-tail and retail channels, a dual-channel supply chain is considered containing one manufacturer and multiple retailers. In this setting, the game-theoretic approach is applied to obtain the equilibrium prices To our best knowledge, the game-theoretic frameworks proposed to price the products in the dual-channel supply chain have considered a single retailer in the retail channel, while multiple retailers can exist in the retail channel in practice. It is assumed that the manufacturer and retailers have the same decision powers. First, the Nash game model is established to set the prices in decentralized model A centralized model is presented to maximize the profit of the whole system. Then, a coordination mechanism based on the linear quantity discount schedule is applied to fully coordinate the supply chain. Finally, the Nash bargaining model is used to share the extra profit given by the whole system cooperation among the members
Mathematics Subject Classification: 91A80 / 91A40
Key words: Supply chain management / dual-channel / pricing / economic / game theory
© EDP Sciences, ROADEF, SMAI 2017
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.