| Issue |
RAIRO-Oper. Res.
Volume 52, Number 4-5, October–December 2018
|
|
|---|---|---|
| Page(s) | 1219 - 1232 | |
| DOI | https://doi.org/10.1051/ro/2018022 | |
| Published online | 28 November 2018 | |
ABC analysis of the customers using axiomatic design and incomplete rough set
1
Industrial Engineering and Management, Shahrood University of Technology,
Tehran, Iran.
2
Department of Mathematics, Bhangar Mahavidyalaya,
South 24 Parganas,
Bhangar
743502, India.
* Corresponding author: shib_sankar@yahoo.com
Received:
19
November
2017
Accepted:
11
March
2018
Customer’s recognition, classification, and selecting the target market are the most important success factors of a marketing system. ABC classification of the customers based on axiomatic design exposes the behavior of the customer in a logical way in each class. Quite often, missing data is a common occurrence and can have a significant effect on the decision- making problems. In this context, this proposed article determines the customer’s behavioral rule by incomplete rough set theory. Based on the proposed axiomatic design, the managers of a firm can map the rules on designed structures. This study demonstrates to identify the customers, determine their characteristics, and facilitate the development of a marketing strategy.
Mathematics Subject Classification: 90B05
Key words: ABC classification / axiomatic design / incomplete rough set
© EDP Sciences, ROADEF, SMAI 2018
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.