Volume 52, Number 4-5, October–December 2018
|Page(s)||1219 - 1232|
|Published online||28 November 2018|
ABC analysis of the customers using axiomatic design and incomplete rough set
Industrial Engineering and Management, Shahrood University of Technology,
2 Department of Mathematics, Bhangar Mahavidyalaya, South 24 Parganas, Bhangar 743502, India.
* Corresponding author: email@example.com
Accepted: 11 March 2018
Customer’s recognition, classification, and selecting the target market are the most important success factors of a marketing system. ABC classification of the customers based on axiomatic design exposes the behavior of the customer in a logical way in each class. Quite often, missing data is a common occurrence and can have a significant effect on the decision- making problems. In this context, this proposed article determines the customer’s behavioral rule by incomplete rough set theory. Based on the proposed axiomatic design, the managers of a firm can map the rules on designed structures. This study demonstrates to identify the customers, determine their characteristics, and facilitate the development of a marketing strategy.
Mathematics Subject Classification: 90B05
Key words: ABC classification / axiomatic design / incomplete rough set
© EDP Sciences, ROADEF, SMAI 2018
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