Issue |
RAIRO-Oper. Res.
Volume 56, Number 4, July-August 2022
|
|
---|---|---|
Page(s) | 3219 - 3244 | |
DOI | https://doi.org/10.1051/ro/2022128 | |
Published online | 05 September 2022 |
Selection of financing strategies and business modes for a capital-constrained manufacturer
Business School, Nankai University, Tianjin 300071, P.R. China
* Corresponding author: fanglei@nankai.edu.cn
Received:
25
August
2021
Accepted:
22
July
2022
E-commerce platforms adopt both reseller and agency business modes to achieve better performance, and also provide financing services for qualified manufacturers to alleviate their financial difficulties. This paper analyzes financing strategy (bank financing or platform financing) and business mode selection (reseller mode, agency mode or both of them) for a capital-constrained manufacturer. We find that no matter which business mode is adopted, the platform always provides lower interest rates than bank, which in turn makes retail prices lower. Meanwhile, the manufacturer and the platform can become more profitable under platform financing. In addition, compared with the manufacturer adopting bank financing, the manufacturer has different business mode preferences when adopting platform financing. We put forward business mode recommendations for the manufacturer under different financing strategies.
Mathematics Subject Classification: 90B50 / 91B24 / 91B28
Key words: E-commerce / finance / supply chain
© The authors. Published by EDP Sciences, ROADEF, SMAI 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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