Open Access
RAIRO-Oper. Res.
Volume 56, Number 3, May-June 2022
Page(s) 1203 - 1221
Published online 17 May 2022
  • M.A. Ashraf, M.M.D. Alam and L. Alexa, Making decision with an alternative mind-set: predicting entrepreneurial intention toward f-commerce in a cross-country context. J. Retail. Consum. Serv. 60 (2021) 102475. [CrossRef] [Google Scholar]
  • H. Bugshan and R.W. Attar, Social commerce information sharing and their impact on consumers. Technol. Forecasting Soc. Change 153 (2020) 119875. [CrossRef] [Google Scholar]
  • A.H. Busalim and A.R.C. Hussin, Understanding social commerce: a systematic literature review and directions for further research. Int. J. Inf. Manage. 36 (2016) 1075–1088. [CrossRef] [Google Scholar]
  • E. Cao and H. Li, Group buying and consumer referral on a social network. Electron. Commerce Res. 20 (2020) 21–52. [CrossRef] [Google Scholar]
  • Y.K. Chen, C.T. Chen, F.R. Chiu and J.W. Lian, Applying the bootstrap method to newsvendor model incorporating group buying for optimal price discount and order quantity. Kybernetes 46 (2017) 1692–1705. [CrossRef] [Google Scholar]
  • Y.J. Chen, Y.M. Chen, Y.-J. Hsu and J.H. Wu, Predicting consumers’ decision-making styles by analyzing digital footprints on facebook. Int. J. Inf. Technol. Decis. Making 18 (2019) 601–627. [CrossRef] [Google Scholar]
  • X. Chen, Y. Wu and R. Zhong, Research on competitiveness of China’s social commerce enterprises based on macro- and micro-niche. Sustainability 13 (2021) 422. [CrossRef] [Google Scholar]
  • China National Commercial Information Center, The scale of China’s top 100 retailers exceeded 10 trillion in 2020. Retrieved July 30, 2021, from (2021). [Google Scholar]
  • S. Deng, X. Jiang and Y. Li, Optimal price and maximum deal size on group-buying websites for sellers with finite capacity. Int. J. Prod. Res. 56 (2018) 1918–1933. [CrossRef] [Google Scholar]
  • H. Han, H. Xu and H. Chen, Social commerce: a systematic review and data synthesis. Electron. Commerce Res. App. 30 (2018) 38–50. [CrossRef] [Google Scholar]
  • N. He, Z.Z. Jiang, M. Sun and Y. Sheng, Group buying of competing retailers with fairness concerns. J. Syst. Sci. Syst. Eng. 29 (2020) 655–674. [CrossRef] [Google Scholar]
  • iResearch, China’s social e-commerce industry research report in 2019. Retrieved July 26, 2021, from (2019). [Google Scholar]
  • iResearch, Chinese wechat marketing research in 2020. Retrieved July 30, 2021, from (2021). [Google Scholar]
  • G. Jiang, S. Liu, W. Liu and Y. Xu, Agent-based modeling and simulation of the decision behaviors of e-retailers. Ind. Manage. Data Syst. 118 (2018) 1094–1113. [CrossRef] [Google Scholar]
  • Z.Z. Jiang, N. He, X. Qin, W. Ip, C. Wu and K. Yung, Evolutionary game analysis and regulatory strategies for online group-buying based on system dynamics. Enterp. Inf. Syst. 12 (2018) 695–713. [CrossRef] [Google Scholar]
  • N. Kim and W. Kim, Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce. Int. J. Inf. Manage. 39 (2018) 38–48. [CrossRef] [Google Scholar]
  • H.C. Ko, Social desire or commercial desire? The factors driving social sharing and shopping intentions on social commerce platforms. Electron. Commerce Res. App. 28 (2018) 1–15. [CrossRef] [Google Scholar]
  • L. Leong, N. Jaafar and S. Ainin, Understanding facebook commerce (f-commerce) actual purchase from an artificial neural network perspective. J. Electron. Commerce Res. 19 (2018) 75–103. [Google Scholar]
  • X. Li, C. Wang and Y. Zhang, The dilemma of social commerce why customers avoid peer-generated advertisements in mobile social networks. Int. Res. 30 (2020) 1059–1080. [Google Scholar]
  • L. Liang and X. Qin, Research on consumers online shopping decision-making and recommendation of commodity based on social media network. Cluster Comput. 22 (2019) 6529–6539. [CrossRef] [Google Scholar]
  • M.T. Liu, J. Xue and Y. Liu, The mechanism leads to successful clickbait promotion in wechat social media platforms. Asia Pac. J. Marketi. Logistics 33 (2021) 1952–1973. [CrossRef] [Google Scholar]
  • B. Lu and S. Zhang, A conjoint approach to understanding online buyers’ decisions towards online marketplaces. J. Theor. Appl. Electron. Commerce Res. 15 (2020) 69–83. [CrossRef] [Google Scholar]
  • G. Ni, L. Luo, Y. Xu, J. Xu and Y. Dong, Optimal decisions on group buying option with a posted retail price and heterogeneous demand. Electron. Commerce Res. App. 14 (2015) 23–33. [CrossRef] [Google Scholar]
  • G. Ni, Y. Xu, J. Xu and Y. Dong, Optimal decisions for fixed-price group-buying business originated in China: a game theoretic perspective. Int. J. Prod. Res. 53 (2015) 2995–3005. [CrossRef] [Google Scholar]
  • J.B. Ong, W.K. Ng, A. Vorobev and T.N. Ho, Groupon and groupon now: participating firm’s profitability analysis. Comput. Econ. 53 (2019) 617–632. [CrossRef] [Google Scholar]
  • Pinduoduo, Pinduoduo announces second quarter 2020 unaudited financial results. Retrieved July 30, 2021, from (2020). [Google Scholar]
  • Q. Rao and E. Ko, Impulsive purchasing and luxury brand loyalty in WeChat mini program. Asia Pac. J. Market. Logistics 33 (2021) 2054–2071. [CrossRef] [Google Scholar]
  • V. Raghupathi and J. Fogel, The impact of opinion leadership on purchases through social networking websites. J. Theor. Appl. Electron. Commerce Res. 10 (2015) 18–29. [CrossRef] [Google Scholar]
  • J. Sabaityte, V. Davidaviciene, J. Strakova and J. Raudeliuniene, Decision tree modelling of e-consumers’ preferences for internet marketing communication tools during browsing. E & M Ekonomie a Manage. 22 (2019) 206–221. [Google Scholar]
  • Z. Shao and Z. Pan, Building guanxi network in the mobile social platform: a social capital perspective. Int. J. Inf. Manage. 44 (2019) 109–120. [CrossRef] [Google Scholar]
  • Z. Sheikh, L. Yezheng, Z. Hameed and I.U. Khan, Impact of social commerce constructs and social support on social commerce intentions. Inf. Technol. People 32 (2019) 68–93. [CrossRef] [Google Scholar]
  • J. Tang and P. Zhang, The impact of atmospheric cues on consumers’ approach and avoidance behavioral intentions in social commerce websites. Comput. Human Behav. 108 (2020) 105729. [CrossRef] [Google Scholar]
  • A. Trivella, S. Nadarajah, S.-E. Fleten, D. Mazieres and D. Pisinger, Managing shutdown decisions in merchant commodity and energy production: a social commerce perspective. Manuf. Serv. Oper. Manage. 23 (2021) 311–330. [Google Scholar]
  • E.E. Vazquez, Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products. Electron. Markets 31 (2021) 139–157. [CrossRef] [Google Scholar]
  • Y. Wu and X. Chen, A new cognitive framework for understanding social commerce: a service ecosystem perspective. J. Serv. Sci. Manage. 13 (2020) 459–469. [Google Scholar]
  • Y. Wu and L. Zhu, Joint quality and pricing decisions for service online group-buying strategy. Electron. Commerce Res. App. 25 (2017) 1–15. [CrossRef] [Google Scholar]
  • Y. Wu, D. Li and T. Li, Coordination of traditional and online group-buying channels considering website promotion effort. Sci. Iran. 27 (2020) 2069–2092. [Google Scholar]
  • X. Yang, Consumers’ decisions in social commerce: the role of Guanxi element. Asia Pac. J. Market. Logistics 31 (2019) 759–772. [CrossRef] [Google Scholar]
  • G. Yang, L. Zhao and N. Kong, ``Order-online-and-pickup-offline’’ strategy for online direct sale of time-sensitive commodities. RAIRO Oper. Res. 55 (2021) S999–S1011. [CrossRef] [EDP Sciences] [Google Scholar]
  • Y. Zhang and B. Xu, Does social group-buying of ``buy together’’ style decrease the quality of platform goods? From the perspective of platform selection for e-commerce enterprises. Commercial Res. 61 (2019) 10–17. [Google Scholar]
  • Y. Zhang and B. Xu, Study of group-buying-induced strategies for e-commerce platform based on social group-buying. Manage. Rev. 31 (2019) 133–141. [Google Scholar]
  • G. Zhang, J. Shang and P. Yildirim, Optimal pricing for group buying with network effects. Omega 63 (2016) 69–82. [CrossRef] [Google Scholar]
  • Z. Zhu, Y. Zhou, X. Deng and X. Wang, A graph-oriented model for hierarchical user interest in precision social marketing. Electron. Commerce Res. App. 35 (2019) 100845. [CrossRef] [MathSciNet] [Google Scholar]
  • J. Zhu, L. Teng, Z. Zhu and H. Lu, A pricing method of online group-buying for continuous price function. Neural Comput. App. 32 (2020) 4453–4461. [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.