RAIRO - Operations Research

Pricing and coordination strategies of dual-channel supply chain considering consumer channel preference with platform rebate

Nian Zhang, Yue Zhu, Hongshuai Li and Yonglan Qian

RAIRO-Oper. Res., 60 4 (2026) 1863-1906

Published online: 13 July 2026

DOI: 10.1051/ro/2026048

Nian Zhang

Yue Zhu

Hongshuai Li

Yonglan Qian

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