Volume 48, Number 4, October-December 2014
|Page(s)||477 - 496|
|Published online||10 June 2014|
Estimating the supply chain efficiency loss when the seller has to estimate the buyer’s willingness to pay
ESSCA School of Management, Center of expertise and Research in Retailing,
55, Quai Alphonse Le Gallo, 92513 Boulogne Billancourt Cedex, France.
Accepted: 17 March 2014
We study the pricing problem between two firms when the manufacturer’s willingness to pay (wtp) for the supplier’s good is not known by the latter. We demonstrate that it is in the interest of the manufacturer to hide this information from the supplier. The precision of the information available to the supplier modifies the rent distribution. The risk of opportunistic behaviour entails a loss of efficiency in the supply chain. The model is extended to the case of a supplier submitting offers to several manufacturers. Some managerial insight through a numerical illustration is provided.
Mathematics Subject Classification: 90B50 / 91A40 / 91A10 / 91A28
Key words: Supply chain management / information asymmetry / Bayesian belief / mechanism design / log-concave distributions
© EDP Sciences, ROADEF, SMAI 2014
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