An extended approach for manufacturing strategy process base on organization performance through Fuzzy QFD

Department of Management, Ferdowsi University of Mashhad, Mashhad, Iran

^* Corresponding author: alirezapooya@um.ac.ir; alirezapooya@gmail.com

Received: 17 March 2017
Accepted: 4 September 2018

Abstract

This paper provides an extended model base on the Quality Function Deployment (QFD) framework to develop a manufacturing strategy process through linking manufacturing competitive factors with organization performance. Performance factors will guarantee alignment between manufacturing strategy and organization strategy. Performance analysis using entropy methods and the improvement ratio in all stages of this model is an advantage. A further advantage of model is the quantity control of correlation between manufacturing competitive factors, which causes factors to achieve higher rank such that their development will proceed the development of other competitive factors and increase the values of selected performance factors; similarly, quantity control of the correlation between manufacturing strategy decisions will increase effectiveness of this model in prioritizing manufacturing strategy development. The proposed model in this paper is implemented in an automotive rubber profile manufacturer in Iran. The results of application of the model are provided at the end of the article.