Open Access
Issue
RAIRO-Oper. Res.
Volume 57, Number 2, March-April 2023
Page(s) 551 - 569
DOI https://doi.org/10.1051/ro/2023028
Published online 05 April 2023
  • V. Abhishek and K. Jerath, Z.J. Zhang, Agency selling or reselling? Channel structures in electronic retailing. Manag. Sci. 62 (2015) 2259–2280. [Google Scholar]
  • J. Muthers and S. Wismer, Why do platforms charge proportional fees? Commitment and seller participation. University of Würzburg, Germany, Würzburg (2013) 1–28. [Google Scholar]
  • A. Blom, F. Lange and R.L. Hess, Omnichannel-based promotions’ effects on purchase behavior and brand image. J. Retail. Consum. Serv. 39 (2017) 286–295. [CrossRef] [Google Scholar]
  • Z. Huang and P. Bai, Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers. J. Retail. Consum. Serv. 60 (2021) 102441. [CrossRef] [Google Scholar]
  • Z. Li, W. Yang, H.S. Jin and D. Wang, Omnichannel retailing operations with coupon promotions. J. Retail. Consum. Serv. 58 (2021) 102324. [CrossRef] [Google Scholar]
  • S.G.E. Lim, A percentage-off discount versus free surcharge: the impact of promotion type on hotel consumers’ responses. Tour. Manag. 91 (2022) 104504. [CrossRef] [Google Scholar]
  • D.M. Hardesty and W.O. Bearden, Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level. J. Retail. 79 (2003) 17–25. [CrossRef] [Google Scholar]
  • S. Liang, Y. Chu, M. Zhang, et al., The influence of promotion mode of green products on sharing intention. J. Clean. Prod. 364 (2022) 132633. [CrossRef] [Google Scholar]
  • K.P. Winterich, R.E. Carter, M.J. Barone, et al., Tis better to give than receive? How and when gender and residence-based segments predict choice of donation-versus discount-based promotions. J. Consum. Psychol. 25 (2015) 622–634. [CrossRef] [Google Scholar]
  • B. Yoo and N. Donthu, S. Lee, An examination of selected marketing mix elements and brand equity. J. Acad. Market. Sci. 28 (2000) 195–211. [CrossRef] [Google Scholar]
  • Y.W. Zhou, B. Cao, Q. Tang, et al., Pricing and rebate strategies for an e-shop with a cashback website. Eur. J. Oper. Res. 262 (2017) 108–122. [CrossRef] [Google Scholar]
  • J. Du, J. Zhang and G. Hua, Pricing and inventory management in the presence of strategic customers with risk preference and decreasing value. Int. J. Prod. Econ. 164 (2015) 160–166. [CrossRef] [Google Scholar]
  • Y.T. Lin, A.K. Parlakturk and J.M. Swaminathan, Are strategic customers bad for a supply chain? Manuf. Serv. Oper. Manag. 20 (2018) 481–497. [CrossRef] [Google Scholar]
  • Y. Aviv, M.M. Wei and F. Zhang, Responsive pricing of fashion products: the effects of demand learning and strategic consumer behavior. Manag. Sci. 65 (2019) 2982–3000. [CrossRef] [Google Scholar]
  • C. Li, M. Chu, Z. Chi and L. Zhao, Two-period discount pricing strategies for an e-commerce platform with strategic consumers. Comput. Ind. Eng. 147 (2020) 106640. [CrossRef] [Google Scholar]
  • A. Demiriz, A data mining-based framework for multi-item markdown optimization. Springer, Singapore (2018) 47–70. [Google Scholar]
  • T.M. Choi, Pre-season stocking and pricing decisions for fashion retailers with multiple-information updating. Int. J. Prod. Econ. 106 (2007) 146–170. [CrossRef] [Google Scholar]
  • N. Osadchiy and E. Bendoly, Are consumers really strategic? Implications from an experimental study (2015). DOI: 10.2139/ssrn.2593184. [Google Scholar]
  • D. Yu, M. Wan and C. Luo, Dynamic pricing and dual-channel choice in the presence of strategic consumers. Manage. Decis. Econ. 43 (2022) 2392–2408. [CrossRef] [MathSciNet] [Google Scholar]
  • Q. Zhang, H. Chen and L. Wan, Reselling or agency model under markdown pricing policy in the presence of strategic customers. Manage. Decis. Econ. 43 (2022) 2911–2923. [CrossRef] [Google Scholar]
  • Y. Akcay, T. Boyaci and D. Zhang, Selling with money-back guarantees: the impact on prices, quantities, and retail profitability. Prod. Oper. Manag. 22 (2013) 777–791. [CrossRef] [Google Scholar]
  • T. Suwelack, J. Hogreve and W.D. Hoyer, Understanding money-back guarantees: cognitive, affective, and behavioral outcomes. J. Retail. 87 (2011) 462–478. [CrossRef] [Google Scholar]
  • X. Wan, D. Li, J. Chen and Y. Lei, Managing customer returns strategy with the option of selling returned products. Int. J. Prod. Econ. 230 (2020) 107794. [CrossRef] [Google Scholar]
  • B. McWilliams, Money-back guarantees: helping the low-quality retailer. Manag. Sci. 58 (2012) 1521–1524. [CrossRef] [Google Scholar]
  • W. Li, J. Chen, G. Liang and B. Chen, Money-back guarantee and personalized pricing in a Stackelberg manufacturer’s dual-channel supply chain. Int. J. Prod. Econ. 197 (2018) 84–98. [Google Scholar]
  • L. Hsiao and Y.J. Chen, Retailer’s rationale to refuse consumer returns in supply chains. Nav. Res. Logist. 62 (2015) 686–701. [CrossRef] [Google Scholar]
  • J.A. Petersen and V. Kumar, Perceived risk, product returns, and optimal resource allocation: evidence from a field experiment. J. Market. Res. 52 (2015) 268–285. [CrossRef] [Google Scholar]
  • Q. Geng and S. Mallik, Joint mail-in rebate decisions in supply chains under demand uncertainty. Prod. Oper. Manag. 20 (2011) 587–602. [CrossRef] [Google Scholar]
  • Z. Lin, Price promotion with reference price effects in supply chain. Transp. Res. Part E: Logist. Transp. Rev. 85 (2016) 52–68. [CrossRef] [Google Scholar]
  • O.C. Demirag, Performance of weather-conditional rebates under different risk preferences. Omega 41 (2013) 1053–1067. [Google Scholar]
  • S. Song, W. Peng and Y. Zeng, Optimal add-on items recommendation service strength strategy for e-commerce platform with full-reduction-promotion. RAIRO: OR 56 (2022) 1031–1049. [CrossRef] [EDP Sciences] [Google Scholar]
  • C.F. Li, M.S. Chu, C. Zhou, et al., Is it always advantageous to add-on item recommendation service with a contingent free shipping policy in platform retailing?. Electron. Commer. Res. Appl. 37 (2019) 100883. [CrossRef] [Google Scholar]
  • R. Yan, C. Myers, J. Wang, et al., Bundling products to success: the influence of complementarity and advertising. J. Retail. Consum. Serv. 21 (2014) 48–53. [CrossRef] [Google Scholar]
  • N. Singh and X. Vives, Price and quantity competition in a differentiated duopoly. Rand J. Econ. 15 (1984) 546–554. [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.