Open Access
RAIRO-Oper. Res.
Volume 56, Number 3, May-June 2022
Page(s) 1655 - 1684
Published online 30 June 2022
  • V. Abhishek, K. Jerath and Z.J. Zhang, Agency selling or reselling? Channel structures in electronic retailing. Manage. Sci. 62 (2016) 2259–2280. [CrossRef] [Google Scholar]
  • W. Ahmed, M. Moazzam, B. Sarkar and S.U. Rehman, Synergic effect of reworking for imperfect quality items with the integration of multi-period delay-in-payment and partial backordering in global supply chains. Engineering 7 (2021) 260–271. [CrossRef] [MathSciNet] [Google Scholar]
  • G. Aust and U. Buscher, Vertical cooperative advertising and pricing decisions in a manufacturer–cretailer supply chain: A game-theoretic approach. Eur. J. Oper. Res. 223 (2012) 473–482. [CrossRef] [Google Scholar]
  • M. Bergen and G. John, Understanding cooperative advertising participation rates in conventional channels. J. Mark. Res. 34 (1997) 357–369. [CrossRef] [Google Scholar]
  • P.D. Berger, Vertical cooperative advertising ventures. J. Mark. Res. 9 (1972) 309–312. [CrossRef] [Google Scholar]
  • S. Bhuniya, S. Pareek and B. Sarkar, A supply chain model with service level constraints and strategies under uncertainty. Alex. Eng. J. 60 (2021) 6035–6052. [CrossRef] [Google Scholar]
  • G.P. Cachon and A.G. Kok, Competing manufacturers in a retail supply chain: On contractual form and coordination. Manage. Sci. 56 (2010) 571–589. [CrossRef] [Google Scholar]
  • X. Cao and T.T. Ke, Cooperative search advertising. Mark. Sci. 38 (2019) 44–67. [CrossRef] [Google Scholar]
  • Y. Chen, Y.V. Joshi, J.S. Raju and Z.J. Zhang, A theory of combative advertising. Mark. Sci. 28 (2009) 1–19. [CrossRef] [Google Scholar]
  • Z. Chen, X. Ji, M. Li and J. Li, How corporate social responsibility auditing interacts with supply chain information transparency. Ann. Oper. Res. (2022) 1–20. DOI: 10.1007/s10479-022-04601-x [Google Scholar]
  • W.K. Chiang, D. Chhajed and J.D. Hess, Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design. Manage. Sci. 49 (2003) 1–20. [Google Scholar]
  • R.M. Das and S.S. Sana, Multi-echelon green supply chain model with random defectives, remanufacturing and rework under setup cost reduction and variable transportation cost. Sādhanā 46 (2021) 1–18. [Google Scholar]
  • K. Das, S.S. Sana and M.N. Srinivas, Modeling of a qualitative and sustainability analysis of prawn fishery in a bounded region: A mathematical approach. Far East J. Appl. Math. 112 (2022) 65–88. [CrossRef] [Google Scholar]
  • P.S. Desai, Advertising fee in business-format franchising. Manage. Sci. 43 (1997) 1401–1419. [CrossRef] [Google Scholar]
  • E. Forghani, R. Sheikh, S.M.H. Hosseini and S.S. Sana, The impact of digital marketing strategies on customer’s buying behavior in online shopping using the rough set theory. Int. J. Syst. Assur. Eng. Manage. (2021) 1–16. [Google Scholar]
  • X. Geng, Y.R. Tan and L. Wei, How add-on pricing interacts with distribution contracts. Prod. Oper. Manage. 27 (2018) 605–623. [CrossRef] [Google Scholar]
  • S.C. Hackett, Consignment contracting. J. Econ. Behav. Organiz. 20 (1993) 247–253. [CrossRef] [Google Scholar]
  • A. Hagiu and J. Wright, Marketplace or reseller. Manage. Sci. 61 (2015) 184–203. [CrossRef] [Google Scholar]
  • L. Hao, H. Guo and R.F. Easley, A mobile platform’s in-app advertising contract under agency pricing for app sales. Prod. Oper. Manage. 26 (2017) 189–202. [CrossRef] [Google Scholar]
  • L. Hao and M. Fan, An analysis of pricing models in the electronic book market. MIS Quar. 38 (2014) 1017–1032. [CrossRef] [Google Scholar]
  • X. He, A. Prasad and S.P. Sethi, Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback stackelberg strategies. Prod. Oper. Manage. 18 (2009) 78–94. [Google Scholar]
  • Z. Huang and S.X. Li, Co-op advertising models in manufacturer-retailer supply chains: A game theory approach. Eur. J. Oper. Res. 135 (2001) 527–544. [CrossRef] [Google Scholar]
  • C.A. Ingene and M.E. Parry, Mathematical Models of Distribution Channels. Vol. 17. Springer Science & Business Media, (2004). [Google Scholar]
  • X. Ji, G. Li and S.P. Sethi, How social communications affect product line design in the platform economy. Int. J. Prod. Res. 60 (2022) 686–703. [CrossRef] [Google Scholar]
  • Y. Jin, S. Wang and Q. Hu, Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer. Eur. J. Oper. Res. 240 (2015) 415–424. [CrossRef] [Google Scholar]
  • S. Jorgensen, S.P. Sigue and G. Zaccour, Dynamic cooperative advertising in a channel. J. Retail. 76 (2000) 71–92. [CrossRef] [Google Scholar]
  • I. Khan and B. Sarkar, Transfer of risk in supply chain management with joint pricing and inventory decision considering shortages. Mathematics 9 (2021) 638. [CrossRef] [MathSciNet] [Google Scholar]
  • S. Karray and S.H. Amin, Cooperative advertising in a supply chain with retail competition. Int. J. Prod. Res. 53 (2015) 88–105. [Google Scholar]
  • S. Li, Z. Zhu and L. Huang, Supply chain coordination and decision making under consignment contract with revenue sharing. Int. J. Prod. Econ. 120 (2009) 88–99. [Google Scholar]
  • Z. Li, S.M. Gilbert and G. Lai, Supplier encroachment as an enhancement or a hindrance to nonlinear pricing. Prod. Oper. Manage. 24 (2015) 89–109. [CrossRef] [Google Scholar]
  • B. Liu, G.G. Cai and A.A. Tsay, Advertising in asymmetric competing supply chains. Prod. Oper. Manage. 23 (2014) 1845–1858. [CrossRef] [Google Scholar]
  • F. Lu, J. Zhang and W. Tang, Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising. Int. Trans. Oper. Res. 26 (2019) 1977–2003. [CrossRef] [MathSciNet] [Google Scholar]
  • A.S. Mahapatra, N.H. Soni, M.S. Mahapatra, B. Sarkar and S. Majumder, A continuous review production-inventory system with a variable preparation time in a fuzzy random environment. Mathematics 9 (2021) 747. [CrossRef] [Google Scholar]
  • B. Mandal, B.K. Dey, S. Khanra and B. Sarkar, Advance sustainable inventory management through advertisement and trade-credit policy. RAIRO: OR 55 (2021) 261–284. [CrossRef] [EDP Sciences] [Google Scholar]
  • K. Pan, K.K. Lai, S.C. Leung and D. Xiao, Revenue-sharing versus wholesale price mechanisms under different channel power structures. Eur. J. Oper. Res. 203 (2010) 532–538. [CrossRef] [Google Scholar]
  • Z. Pei and R. Yan, National advertising, dual-channel coordination and firm performance. J. Retail. Consum. Serv. 20 (2013) 218–224. [CrossRef] [Google Scholar]
  • S.S. Sana, Price competition between green and non green products under corporate social responsible firm. J. Retail. Consum. Serv. 55 (2020) 102118. [CrossRef] [Google Scholar]
  • S.S. Sana, A structural mathematical model on two echelon supply chain system. Ann. Oper. Res. (2021) 1–29. DOI: 10.1007/s10479-020-03895-z [Google Scholar]
  • B. Sarkar, M. Omair and N. Kim, A cooperative advertising collaboration policy in supply chain management under uncertain conditions. Appl. Soft Comput. 88 (2020) 105948. [CrossRef] [Google Scholar]
  • B. Sarkar, A. Debnath, A.S. Chiu and W. Ahmed, Circular economy-driven two-stage supply chain management for nullifying waste. J. Clean. Prod. 130513 (2022) 130513. [CrossRef] [Google Scholar]
  • Y. Shen, S.P. Willems and Y. Dai, Channel selection and contracting in the presence of a retail platform. Prod. Oper. Manage. 28 (2019) 1173–1185. [Google Scholar]
  • Y.R. Tan and J.E. Carrillo, Strategic analysis of the agency model for digital goods. Prod. Oper. Manage. 26 (2017) 724–741. [CrossRef] [Google Scholar]
  • N. Wang, T. Zhang, X. Fan and X. Zhu, Game theoretic analysis for advertising models in dual-channel supply chains. Int. J. Prod. Res. 58 (2020) 256–270. [CrossRef] [Google Scholar]
  • Y. Wang, L. Jiang and Z.J. Shen, Channel performance under consignment contract with revenue sharing. Manage. Sci. 50 (2004) 34–47. [CrossRef] [Google Scholar]
  • J. Wang and H. Shin, The impact of contracts and competition on upstream innovation in a supply chain. Prod. Oper. Manage. 24 (2015) 134–146. [CrossRef] [Google Scholar]
  • J. Wu, Z. Chen and X. Ji, Sustainable trade promotion decisions under demand disruption in manufacturer-retailer supply chains. Ann. Oper. Res. 290 (2020) 115–143. [CrossRef] [MathSciNet] [Google Scholar]
  • J. Wu, W. Lu and X. Ji, Strategic role of cause marketing in sustainable supply chain management for dual-channel systems. Int. J. Logist. Res. App. 25 (2022) 549–568. [CrossRef] [Google Scholar]
  • J. Xie and A. Neyret, Co-op advertising and pricing models in manufacturer-retailer supply chains. Comput. Ind. Eng. 56 (2009) 1375–1385. [CrossRef] [Google Scholar]
  • R. Yan and Z. Pei, The strategic value of cooperative advertising in the dual-channel competition. Int. J. Electron. Commer. 19 (2015) 118–143. [CrossRef] [Google Scholar]
  • Y. Yan, R. Zhao and T. Xing, Strategic introduction of the marketplace channel under dual upstream disadvantages in sales efficiency and demand information. Eur. J. Oper. Res. 273 (2019) 968–982. [CrossRef] [Google Scholar]
  • X. Yang, G. Cai, C.A. Ingene and J. Zhang, Manufacturer strategy on service provision in competitive channels. Prod. Oper. Manage. 29 (2020) 72–89. [CrossRef] [Google Scholar]
  • Z. Yao, S.C. Leung and K.K. Lai, Manufacturer’s revenue-sharing contract and retail competition. Eur. J. Oper. Res. 186 (2008) 637–651. [CrossRef] [Google Scholar]
  • Z. Yi, Y. Wang, Y. Liu and Y.J. Chen, The impact of consumer fairness seeking on distribution channel selection: Direct selling vs. agent selling. Prod. Oper. Manage. 27 (2018) 1148–1167. [CrossRef] [Google Scholar]
  • J. Zhang, Q. Cao and X. He, Manufacturer encroachment with advertising. Omega-Int. J. Manage. Sci. 91 (2020) 102013. [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.