Open Access
Issue
RAIRO-Oper. Res.
Volume 57, Number 3, May-June 2023
Page(s) 1285 - 1306
DOI https://doi.org/10.1051/ro/2023021
Published online 14 June 2023
  • A. Agarwal, K. Hosanagar and M.D. Smith, Location, location, location: an analysis of profitability of position in online advertising markets. J. Market. Res. 48 (2011) 1057–1073. [CrossRef] [Google Scholar]
  • M. Armstrong, J. Vickers and J. Zhou, Consumer protection and the incentive to become informed[J]. J. Eur. Econ. Assoc. 7 (2009) 399–410. [CrossRef] [Google Scholar]
  • A. Arya, B. Mittendorf and D.E.M. Sappington, The bright side of supplier encroachment. Market. Sci. 26 (2007) 651–659. [Google Scholar]
  • A. Arya, B. Mittendorf and D.H. Yoon, Friction in related-party trade when a rival is also a customer. Manag. Sci. 54 (2008) 1850–1860. [CrossRef] [Google Scholar]
  • W. Amaldoss, P.S. Desai and W. Shin, Keyword search advertising and first-page bid estimates: a strategic analysis. Manag. Sci. 61 (2015) 507–519. [CrossRef] [Google Scholar]
  • W. Amaldoss, K. Jerath and A. Sayedi, Keyword management costs and “broad match” in sponsored search advertising. Market. Sci. 35 (2016) 259–274. [CrossRef] [Google Scholar]
  • S. Bandyopadhyay and A.A. Paul, Equilibrium returns policies in the presence of supplier competition. Market. Sci. 29 (2010) 846–857. [CrossRef] [Google Scholar]
  • A.K. Basu and R. Batra, ADSPLIT: a multi-brand advertising budget allocation model. J. Advert. 17 (1988) 44–51. [CrossRef] [Google Scholar]
  • C. Beltran-Royo, H. Zhang, L.A. Blanco and J. Almagro, Multistage multiproduct advertising budgeting. Eur. J. Oper. Res. 225 (2013) 179–188. [CrossRef] [Google Scholar]
  • R. Berman and Z. Katona, The role of search engine optimization in search marketing. Market. Sci. 32 (2013) 644–651. [CrossRef] [Google Scholar]
  • J. Birkinshaw and M. Lingblad, Intrafirm competition and charter evolution in the multibusiness firm. Organ. Sci. 16 (2005) 674–686. [CrossRef] [Google Scholar]
  • R.C. Blattberg and K.J. Wisniewski, Price-induced patterns of competition. Market. Sci. 8 (1989) 291–309. [CrossRef] [Google Scholar]
  • G.P. Cachon and M.A. Lariviere, Supply chain coordination with revenue-sharing contracts: strengths and limitations. Manag. Sci. 51 (2005) 30–44. [CrossRef] [Google Scholar]
  • G. Cai, D. Yue and S.X. Zhou, Exclusive channels and revenue sharing in a complementary goods market. Market. Sci. 31 (2012) 172–187. [CrossRef] [MathSciNet] [Google Scholar]
  • X. Cao, T.T. Ke, Cooperative search advertising. Market. Sci. 38 (2019) 44–67. [CrossRef] [Google Scholar]
  • P.S. Desai, W. Shin and R. Staelin, The company that you keep: When to buy a competitor’s keyword. Market. Sci. 29 (2014) 199–215. [Google Scholar]
  • P. Doyle and J. Saunders, Multiproduct advertising budgeting. Market. Sci. 9 (1990) 97–113. [CrossRef] [Google Scholar]
  • M. Fischer, S. Albers, N. Wagner and M. Frie, Dynamic marketing budget allocation across countries, products, and marketing activities. Market. Sci. 30 (2011) 568–585. [CrossRef] [Google Scholar]
  • A. Ghose and S. Yang, An empirical analysis of search engine advertising: sponsored search in electronic markets. Manag. Sci. 55 (2009) 1605–1622. [CrossRef] [Google Scholar]
  • D. Goodwin, Organic vs. paid search results: organic wins 94% of time. http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time/ (2012). [Google Scholar]
  • A.Y. Ha and S. Tong, Contracting and information sharing under supply chain competition, Manag. Sci. 54 (2008) 701–715. [CrossRef] [Google Scholar]
  • A.Y. Ha, S. Tong and H. Zhang, Sharing demand information in competing supply chains with production diseconomies. Manag. Sci. 57 (2011) 566–581. [CrossRef] [Google Scholar]
  • H. Haans, N. Raassens and R.V. Hout, Search engine advertisements: the impact of advertising statements on click-through and conversion rates. Market. Lett. 24 (2013) 151–163. [CrossRef] [Google Scholar]
  • G. Hotchkiss, S. Alston and G. Edwards, Eye tracking study, in Research White Paper, Enquiro Search Solutions Inc. (2005). [Google Scholar]
  • H. Hotelling, Stability in competition. Econ. J. 39 (1929) 41–57. [CrossRef] [Google Scholar]
  • P. Huang, N.H. Lurie and S. Mitra, Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods. J. Market. 73 (2009) 55–69. [CrossRef] [Google Scholar]
  • K. Jerath, L. Ma, Y.H. Park and K. Srinivasan, A “position paradox” in sponsored search auctions. Market. Sci. 30 (2011) 612–627. [CrossRef] [Google Scholar]
  • Z. Katona, M. Sarvary and M. Science, The race for sponsored links: bidding patterns for search advertising. Marketing Sci. 29 (2010) 199–215. [CrossRef] [Google Scholar]
  • A. Kim, S. Balachander and K. Kannan, On the optimal number of advertising slots in a generalized second-price auction. Market. Lett. 23 (2012) 851–868. [CrossRef] [Google Scholar]
  • Y. Koh, Keyword auctions with budget-constrained bidders. Rev. Econ. Des. 17 (2013) 307–321. [MathSciNet] [Google Scholar]
  • L. Li and H. Zhang, Confidentiality and information sharing in supply chain coordination. Manag. Sci. 54 (2008) 1467–1481. [CrossRef] [MathSciNet] [Google Scholar]
  • K. Li, M. Lin, B. Xing and Z. Lin, Running and chasing – the competition between paid search marketing and search engine optimization, in Paper presented at the 47th Annual Hawaii International Conference on System Sciences (HICSS), January 6, 2014, Hilton Waikoloa, Big Island, Hawaii, 2014. [Google Scholar]
  • G.S. Low and J.J. Mohr, Setting advertising and promotion budgets in multi-brand companies. J. Advert. Res. 39 (1999) 67–78. [Google Scholar]
  • S. Lu, Z. Yi and D. Anthony, Position auctions with budget constraints: implications for advertisers and publishers. Market. Sci. 34 (2015) 897–905. [CrossRef] [Google Scholar]
  • Y. Lu, M. Chau and P.Y.K. Chau, Are sponsored links effective? investigating the impact of trust in search engine advertising. ACM Trans. Manag. Inf. Syst. 7 (2017) 1–33. [CrossRef] [Google Scholar]
  • P. Majumder and A. Srinivasan, Leadership and competition in network supply chains. Manag. Sci. 54 (2008) 1189–1204. [CrossRef] [Google Scholar]
  • R.A. Malaga, Worst practices in search engine optimization. Commun. ACM 51 (2008) 147–150. [CrossRef] [Google Scholar]
  • C.H. Mason and G.R. Milne, An approach for identifying cannibalization within product line extensions and multi-brand strategies. J. Bus. Res. 31 (1994) 163–170. [CrossRef] [Google Scholar]
  • V.G. Narayanan, A. Raman and J. Singh, Agency costs in a supply chain with demand uncertainty and price competition. Manag. Sci. 51 (2005) 120–132. [CrossRef] [Google Scholar]
  • B. Pan, The power of search engine ranking for tourist destinations. Tour. Manag. 47 (2015) 79–87. [CrossRef] [Google Scholar]
  • C.D. Schultz, The impact of ad positioning in search engine advertising: a multifaceted decision problem. Electron. Commer. Res. 20 (2020) 945–968. [CrossRef] [Google Scholar]
  • R. Sen, Optimal search engine marketing strategy. Int. J. Electron. Commer. 10 (2005) 9–25. [CrossRef] [Google Scholar]
  • W. Shin, Keyword search advertising and limited budgets. Market. Sci. 34 (2015) 882–896. [CrossRef] [Google Scholar]
  • D. Sullivan, Facebook Friday question says: Most do both SEO and PPC, then SEO Only. http://searchengineland.com/facebook-friday-question-says-most-doboth-seo-ppc-then-seo-only-77682 (2011). [Google Scholar]
  • R.M. Ursu, The power of rankings: quantifying the effect of rankings on online consumer search and purchase. Market. Sci. 37 (2018) 530–552. [CrossRef] [Google Scholar]
  • M. Weitzman, Optimal search for the best alternative. Econometrica 47 (1979) 641–654. [CrossRef] [MathSciNet] [Google Scholar]
  • S. Yang and A. Ghose, Analyzing the relationship between organic and sponsored search advertising: positive, negative, or zero interdependence? Market. Sci. 29 (2010) 602–623. [CrossRef] [Google Scholar]
  • S. Yang, D. Li, Z. Tao and X. Li, Search engine advertising for organic food: the effectiveness of information concreteness on advertising performance. J. Consum. Behav. 17 (2017) 47–56. [Google Scholar]
  • S. Ye, G. Aydin and S. Hu, Sponsored search marketing: dynamic pricing and advertising for an online retailer. Management Science 61 (2015) 1255–1274. [CrossRef] [Google Scholar]
  • M. Zia and R.C. Rao, Search advertising: budget allocation across search engines. Market. Sci. 38 (2019) 1023–1037. [Google Scholar]
  • S. Ziss, Hierarchies, intra-firm competition and mergers. Int. J. Ind. Organ. 25 (2007) 237–260. [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.